The hottest news comes from British, that Victoria Beckham wins Designer of the Year at the British Fashion Awards 2011, cementing its place in the fashion establishment.
Victoria Beckham reminded the fashion industry tonight that is a force to be reckoned, beating Stella McCartney, Tom Ford, Burberry Designer Brand of the Year win at the British Fashion Awards 2011.
She could be a former Spice Girl and wife of a football player, but the pessimists, take note: it has built a brand and a fashion career to be proud.
Victoria Beckham: The mark on the image.
"I am very aware of the prejudices of the people," Beckham said earlier this month in a question and answer session in apparel World Water Day and CEO of Retail Summit in New York. "However, the product speaks for itself .... I remember when I was starting Marc Jacobs said:" As long as the quality is excellent, people can say that's not your personal taste, but you can not say that is garbage "" he said.
Victoria Beckham: It's not a line of celebrities that come and go
Expanding your business speaks for itself: "If I'm trying to take small steps, the business is growing very quickly," he said. "Our sales volume year after year has increased by 120 percent. I think by anyone's standards it is very impressive."
Holli Rogers, buying director at Net-a-Porter.com has said that no matter how much you take, Victoria Beckham dresses flying off their shelves.
For his first collection, Beckham produced 400 costumes and nine international retail partners. Beckham now has 5,000 pieces sold in over 300 stores worldwide.
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Moving to the U.S. was the necessary step for Beckham to get rid of her tabloid image as dour face former pop star and "WAG". She showed her first collection at Fashion Week in New York, start again, nobody here is particularly concerned that her husband is a partner and not tabloid fodder in the form found in the UK. Beckham can instead enjoy being taken seriously - his designs have been compared to Roland Mouret dresses sheath and praised Dolce & Gabbana.
(Of the persistent rumors that Mouret was behind Beckham's initial success in January said: "Yes he is a friend and yes, she asks for advice and yes I said the name of a pattern cutter, but she has a lot of friends for advice. ")
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During the first presentation of Beckham in New York in September 2008, she took the floor and painstakingly explained in detail the genesis of each piece.
"This has been a lifetime in the making," he said at the time. "I do not want clothes that date. I've always been a smart buy."
The reviews of each collection - which now has seven behind it - have been consistently strong.
"Now that I've been doing a little longer it may take more risks, in collaboration with the volume of the body, which is very different from when I started," Beckham said at the summit of World Water Day. "I never try to follow a trend or fashion, I just do what feels good. Everything I do, from glasses to a tote bag for a dress is something you wear and carry myself. People Who is my client question is - I like to do events in the retail stores with my friends, I love meeting my customers and get feedback -. But I am my client "
Tonight, at the British Fashion Awards, Beckham has been officially welcomed into the fold.
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